Secrets to a Successful Website - Content and Value

If you go through the trouble of designing or paying to have a website done you ultimately want that site to be successful. It does not matter what the objective of the site is whether it be to sell a product, advertise your business, or just get out some message that you want to convey to your target audience.
The first thing that you want to look at is developing content for your new site. You want your site visitor to walk away with some kind of value in what they read. A advertisement is great for you but it does not necessarily provide value to the site visitor. Say for example you are selling a electric scooter. You could just tell the technical details of the scooter that you are selling and some pictures etc... That may bring people to your site to look at the scooter. That is a good thing indeed but why would they come back? What if they did not like the scooter?
Take that same site and ad some content around the scooter like articles on new developments in electric motors and batteries. Or some articles on solar energy and other green topics that promote a electric scooters value in that it does not need any gasoline. Interesting and related content can keep a visitor coming back again and again to see what you are going to write next. Oh, by the way they will also look at what you are selling. So instead of a one time visit you could have a repeat visitor.
Content will bring visitors and hopefully they will come back for more content that you produce. That relationship that you build will make for a stronger customer that will buy from you. Instead of a consumer that does many different price comparisons and ultimately buys the lowest priced model. Remember content brings visitors and visitors equal conversions.